Marbella

Marketing

2024

THE CLIENT

MarBella Collection operates three luxury hotels in Greece: MarBella Corfu, a family-friendly resort; MarBella Nido Suite Hotel & Villas, an adults-only retreat; and MarBella Elix, a unique destination where mountains meet the sea.

CHALLENGE

MarBella Collection aimed to increase direct bookings via its website, reducing reliance on tour operators. The brand faced a competitive market of luxury coastal resorts, requiring a comprehensive strategy to differentiate its offerings and engage diverse traveler segments.

SOLUTION

We implemented a holistic digital marketing strategy tailored to each hotel’s unique audience and positioning:

Conducted audience and competitive analysis to define strategic goals.
Focused on visual storytelling with high-quality imagery of each hotel to create an emotional connection with potential guests.
Executed performance-driven campaigns on Google Ads, Microsoft Ads, Facebook, and Instagram, targeting demographics, affinity audiences, and in-market audiences.
Designed separate approaches for awareness and conversion stages, including remarketing campaigns and personalized landing pages with exclusive offers for repeat visitors.

RESULTS

TRAFFIC

Website visits increased significantly, with organic traffic up by 93%, direct traffic by 188%, and paid campaign traffic by 823%.

REVENUE

Direct website revenue rose by 206%, accompanied by a 187% increase in bookings.

ENGAGEMENT

Social media engagement and followers grew steadily, with Instagram becoming the leading channel for interaction.

BRAND LOYALTY

Repeat customer bookings increased by 20%, reflecting strengthened brand loyalty and trust.

NIGHTMODE

LIGHTMODE