Hadjianastassiou Ioannides LLC

Marketing

2024

THE CLIENT

Hadjianastassiou Ioannides LLC is a legal firm based in Cyprus and has been operating for over 2 decades.Founded by Gaston Hadjianastassiou and Kypros Ioannides, the firm offers a wide range of legal services and employees a team of over 35 experienced lawyers.

CHALLENGE

The company wanted to transition from the Deloitte Legal network, to their own independent brand presence. Hence, they needed a complete rebranding, including a new name, visual identity, website, and communication materials. The goal was to build a brand from scratch that would portray the firm’s credibility, modern approach, and strong legal expertise while clearly setting it apart from its previous connection to Deloitte and from other competitors in the market.

SOLUTION

Delivered a comprehensive brand playbook to ensure consistency across all internal and external communications moving forward
Designed a complete visual identity, including a new logo, color palette, typography system, and overall visual language
Developed a full set of corporate stationery in English and Greek, including letterheads, business cards, envelopes in three sizes, note cards, and email signatures
Created a responsive, modern website design and development to match the firm’s needs and structure

RESULTS

FIRM'S VISABILITY

Increased the firm’s visibility and reputation as an independent and modern legal practice in the Cypriot market.

FIRM'S SERVICES

Made the firm’s services easier to understand and more approachable for both local and international clients through clear, bilingual communication.

BRAND PLAYBOOK

Delivered a comprehensive brand playbook to ensure consistency across all internal and external communications moving forward

NIGHTMODE

LIGHTMODE