LEON

Marketing

2024

THE CLIENT

LEON is the first beer produced on the island of Cyprus, known for its legacy and authenticity in the alcoholic beverage market.

CHALLENGE

The challenge was twofold: to establish LEON as the first Cypriot beer and to reposition the brand away from prior rebranding efforts while carving out a distinct and sustainable identity. This involved ensuring the key values of LEON were effectively communicated to a broad audience while maintaining its rich heritage.

SOLUTION

We developed a two-phase approach focused on outlining and communicating LEON’s core brand values.

Phase 1: Established communication pillars aligned with the brand’s legacy and future aspirations.
Phase 2: Executed an integrated marketing strategy, leveraging Facebook and Instagram with a structured calendar of 8 posts per month, primarily video content, to balance awareness and engagement.

RESULTS

IMPRESSIONS

Over 10 million impressions in 2022.

ENGAGED USERS

A total of 106,613 engaged users across social media platforms.

AUDIENCE INTERACTION

Post engagement of 748,901, indicating strong audience interaction.

ELEVATED BRAND AWARENESS

Elevated brand awareness and recall in the local market.

NIGHTMODE

LIGHTMODE